For the people, by the people.
For more than 35 years Prohibition has been a symbol of counterculture in Montreal. Our first boutique opened its doors in 1984, and in that moment a movement was born.
One that refused to back down to conventional norms, and set out to make its own path.
Infused with local values, the crew and customers are not unlike a family, sharing a commonality in principals and tastes.
We are the outsiders, now “IN”, known for our style and originality, never forgetting what brought us here in the first place: an unwavering dedication to our roots.
Each frame is meticulously designed with the wearer in mind. We want you to look and feel instantly iconic yet original.
The end result is an authentic vintage inspired pair of shades, that won’t break the bank.
THE DEVIL IS IN THE DETAILS.
Throughout the design process, we pay extra special attention to each and every detail.
From every pin, print and hinge, to the placement and size of the logo, nothing went unnoticed, or untouched. Everything is intentional, and as it should be.
Our polarized lenses have a built-in filter that not only reduces glare, but makes images appear sharper and clearer, therefore increasing visual clarity and comfort. This filter instantly eliminates the reflecting light entering the eye.
Our frames are made from 100% acetate. This makes them sturdier and more flexible than regular plastic while providing ultimate comfort, quality and ease of adjustment.
These factors make our frames feel like they were built just for you. Each tortoise shell pattern is unique to the frame itself.
The metal used in our frames is lightweight yet flexible and strong.
The metallic frames are laser-cut enhancing the smallest of details, blending them to the wearers face.
The delicate thinness of the frames allow for greater visibility, while remaining timeless and stylish.